When A Pale Ale Isn't So Pale

This is suppose to be a pale ale. It's not pale in color. It's not even close to pale in flavor. So what makes this a pale ale? Can you guess what "pale ale" this is? Hint: It's made East of the Mississippi, is it's brewery's flagship beer, and is a self-proclaimed "hop lover's cult beer."

Three Floyds Alpha King "Pale" Ale